FURNITURE COMPANIES WITH THE HIGHEST MEDIA PRESENCE IN POLAND
The FORTE brand took the high third place in the Top Brand 2018 ranking in the "furniture" category.
The “Top Brand 2018” ranking examining the presence of Polish companies, has been created based on the analysis of materials coming from the press, Internet and social media published between 1 July 2017 and 30 June 2018. In this survey 50 companies which appear in the media most frequently were selected. In each sector 10 brands which were mentioned the most were selected. The brand strength index decided on the ranking place and the index was a result of a few variables, namely the number of publications, impact and sentiment index. These variables reflected the quantity of contact recipients have with the brand as well as a qualitative assessment of the communication regarding it.
This year’s 11th edition of the “Top Brand” ranking included as many as 500 brands. In the “Furniture” category, the following companies took three leading places: IKEA, Meble Wójcik and FORTE.